Car Dealerships
Imaging increasing sales without any effort on your part. Is it too good to be true? Well, actually the answer is no.
Digital Signage is making waves throughout the automotive industry and for a very good reason. Big names like Mercedes and Suzuki have all seen the benefit that digital signage can provide.
Relying on static posters to gain attention from today’s customer is starting to lose its impetus. Traditional print still has a place in advertising, but consumers are driving (no pun intended) a new wave in advertising. They want feature rich content that is fluid and updated constantly. Whether that’s, video, imagery or something more interactive.
Digital signage is far more eye-catching and flexible and it allows you to display more information about the vehicles you have available.
More and more car showrooms are using the digital revolution to drive sales by harnessing powerful messages to the conscious and sometimes subconscious prospective customers. By showing a prospective customer a really cool and impactful video of the latest model driving down a country road on a hot summers day – immediately they will start to picture themselves in that car, making turns and eating up the road. These types of images help to play on their emotions. This is great news to you because up to 90% of sales are down to emotions. We only use logic to justify our actions to ourselves and others.
Imagine a screen where a customer can play with the model, dismantle it and build their own dream car; everything they need would be right at their fingertips.
Using our interactive screens this can be a reality. These types of interaction are already proving popular as a novelty, but soon, it will become a necessary in the future of sales. Especially in the car market.
