increasing sales without any effort on your part. Is it too good to be true? Well,
actually the answer is no.
Signage is making waves throughout the automotive industry and for a very good
reason. Big names like Mercedes and Suzuki have all seen the benefit that
digital signage can provide.
static posters to gain attention from today’s customer is starting to lose its
impetus. Traditional print still has a place in advertising, but consumers are
driving (no pun intended) a new wave in advertising. They want feature rich
content that is fluid and updated constantly. Whether that’s, video, imagery or
something more interactive.
signage is far more eye-catching and flexible and it allows you to display more
information about the vehicles you have available.
more car showrooms are using the digital revolution to drive sales by
harnessing powerful messages to the conscious and sometimes subconscious
prospective customers. By showing a prospective customer a really cool and
impactful video of the latest model driving down a country road on a hot
summers day – immediately they will start to picture themselves in that car,
making turns and eating up the road. These types of images help to play on
their emotions. This is great news to you because up to 90% of sales are down
to emotions. We only use logic to justify our actions to ourselves and others.
screen where a customer can play with the model, dismantle it and build their
own dream car; everything they need would be right at their fingertips.
interactive screens this can be a reality. These types of interaction are
already proving popular as a novelty, but soon, it will become a necessary in
the future of sales. Especially in the car market.
- Increased customer engagement from more dynamic and eye-catching signage
- Vehicle information more readily available to customers
- Faster content and price updates
- Painless central management of menus across the network
- Enhanced brand image and improved customer experience
- Opportunity to sell flexible advertising space in your premises to other businesses